Comparative Study of Manual and Digital Poster Art in Chandigarh

Abstract

Poster art is an influential medium of visual communication that has consistently strengthened the dissemination of information and public engagement across social, cultural, educational, political, and commercial domains. Over time, the techniques of poster production have undergone significant transformation. In the early period, posters were entirely handmade (manual), with artistic creativity, craftsmanship, and traditional techniques playing a central role. With the advancement of science and information technology, digital design software, high-quality printing technologies, and internet-based communication systems have brought remarkable changes to the form, production process, and presentation of poster art. These developments have not only made poster production faster, more accurate, and cost-effective but have also introduced new dimensions to visual communication. The present research paper aims to conduct a comparative study of manual and digital poster art in Chandigarh. The study examines the historical development, materials, techniques, aesthetic characteristics, visual composition, production processes, cultural significance, and contemporary applications of both forms of poster art. Furthermore, the research demonstrates that despite the growing influence of modern digital technologies, handmade poster art continues to remain relevant due to its originality, cultural identity, and artistic value. The findings suggest that the future of poster art will be based on the integration of traditional artistic practices and modern digital technologies, where hybrid approaches will establish new standards for visual communication.

Authors & Affiliations

* Corresponding Author. Author contact details are available in the published PDF article as per journal policy.

Keywords & Indexing Terms

Download Center

Indexing & Verification

G Google Scholar Check indexing visibility by DOI Crossref / DOI Verify permanent DOI record ORCID Author identifier support Open Access Free reader access Indexing Ready Scholar metadata compatible OAI-PMH Metadata harvesting ready Article Metrics Views & download analytics

Article Metrics

Metrics are indicative and may update periodically after indexing, downloads and citation tracking are enabled.

Article Integrity & Transparency

License & Copyright

© 2026 The Author(s). The author(s) retain copyright and grant the journal the right of first publication. This work is licensed under the Creative Commons Attribution 4.0 International License .

How to Cite

PDF Preview

If the PDF preview does not load on your device, open the PDF directly or use the Download PDF button. Open PDF in new tab

Declarations

Publisher's Note

References

Showing first 3 references. Click “Show All References” to view complete list.

1. 1. In the final research thesis, these references should be organized according to APA 7th Edition
2. guidelines.
3. 2. Ambrose, G., & Harris, P. The Fundamentals of Graphic Design.
4. 3. Meggs, P. B. History of Graphic Design.
5. 4. Hollis, R. Graphic Design: A Concise History.
6. 5. Lupton, E. Thinking with Type.
7. 6. Heller, S. Graphic Design History.
8. 7. Frascara, J. Communication Design: Principles, Methods and Practice.
9. 8. Relevant research papers, art journals, exhibition catalogues, and regional interviews and primary
10. data collected from the study area.
11. 9. Post-Independence Alternative Theatres in India: Utpal Dutt’s Poster Plays, Badal Sircar’s Third
12. Theatre and Jana Natya Manch’s Nukkad Natak, VISVA BHARATI, SANTINIKETAN September,
13. 2015
14. 10. Impact of the Changing Nature of Indian Photography on Advertisements: A Study, Supervisor:
15. Prof. Ram Viranjan, Research Scholar:, Pawan Kumar, Department of Fine Arts, Kurukshetra
16. University, 2015
17. 11. Visual Rhetoric of Title Design in Bollywood Movie Posters, Research Scholar:
18. a. Mohammad Shahid, Under the Supervision of:, Dr. D. Udaya Kumar, Indian Institute of Technology
19. Guwahati, Assam, India, March, 2019
20. 12. INNOVATIVE TESTING METHODS: USING DOCUMENTARIES, NEWSLETTERS, POSTERS,
21. PAMPHLETS AND COMIC STRIPS, D. Christina Sagaya Mary (Ph.D. Under the Guidance and
22. Supervision of Dr. K.S.Antonysamy PG & RESEARCH DEPARTMENT OF ENGLISH LOYOLA
23. COLLEGE, (AUTONOMOUS) CHENNAI-600 034, INDIA MARCH-2019
24. 13. A Study of the Recreated Etching Prints by Anupam Sud Based on Human Figures Researcher:
25. Dr. Yatti Dutt, Institution: Desh Bhagat University, Mandi Gobindgarh, Punjab, Year: 2022
26. 14. study of Visual and Digital Communication Experience At Banaras Hindu University (in reference
27. to Infographic and Visual Communication Design 2000-20), Doctor of Philosophy in Applied Arts,
28. Submitted by Randhir Singh, Supervisor Dr. Manish Arora, Department of Applied Arts, Faculty
29. of Visual Arts, Banaras Hindu University, Varanasi, India, 2023
30. 15. A Comparative Study of the Oleographs of Raja Ravi Varma and Sobha Singh
31. a. Research Scholar: Pritpal Singh, Research Supervisor: Dr. Yati Dutt, Year: 2026
32. 16. Graphics, A Century of Poster and Advertising Design, NEW HORIZONS, Alain Weill, Thames &
33. Hudson, 2004, Alain Weill, Thames & Hudson
34. 17. Laser printing, Print CMYK, Printing Technologies and the Transition from Manual to Digital
35. Poster Art
36. 18. BOLLYWOOD POSTERS, JERRY PINTO & SHEENA SIPPY, 2008
37. 19. How Posters Work, authored by Ellen Lupton, 2015
38. 20. Major Intaglio Printmaking Techniques (PRINTMAKING RELIEF, INTAGLIO AND
39. LITHOGRAPHY), Editor Dr. Yatti Dutt, Year of Publication 2026, ACADEMIC UNIVERSITY
40. PRESS, 4378/4-B, Murarilal Street, Ansari Road, Daryaganj, New Delhi-110002. Ph.D., Printed
41. and bound by: A. M. Digital Printing, Delhi

Related Articles